ABOUT

Sustainable fashion blogger

My most important childhood dream was becoming an author. Almost 40 years (yes, a lot of years) later, I'm finally stepping out of my comfort-zone and putting myself out there into the unlimited possibilities of the world wide web.

After over a year away from social media, I shared again parts of my life on Instagram. I rediscovered my love for fashion and for writing.

The thought to start a blog was in me for years but I never could pull the trigger and I always had a excuse to not do it. But with the new year, it's time to start finally all these things who I always wanted because.. no more excuses, less over-thinking and more do it. Why not?

Before I was becoming a Mom, I was working in the fashion-industry and later, I was a account manager for different companies in Austria and Switzerland. I was always on the go, I felt confident in blazers and loved to have the direct contact with clients. Of course, this changed dramatically with my pregnancy. Do you know the feeling when you feel useless, not important or a failure? That was me. I mean, I was now a Mom and there's nothing better than this new role - but it took me awhile to adjust and to feel happy again. And I hated it to be financially dependent on my partner. I was almost afraid to spend some money on me - because it was his money. And I always wanted my own business. After long months of planning and then again forgetting about it again, countless moments with anger about myself not to go forward, a lot of worries and tears - I finally going starting my 2nd adventure - the first is my blog here - and in a few weeks, I should be finally done with my shop and I will go online. Woohoo!

Let's do it

Come with me on my journey through life and motherhood and fashion and entrepreneur. Let's do this together!